Lexalytics Launches Wizard for Text Mining and Sentiment Analysis

Lexalytics, a provider of text and sentiment analytics, today launched a wizard and graphical user interface (GUI) for its Semantria software-as-a-service (SaaS) platform and Excel plugin. The new wizard, called SWIZ, is part of the Semantria Online Configurator, SWEB 1.3.

In addition to SWIZ, the new version of the Semantria Online Configurator includes layout changes and updated functionality to simplify and speed the process.

"To get the most value out of text and sentiment analysis technologies, customers need to be able to tune the service to match their content and business needs," said Jeff Catlin, CEO of Lexalytics, in a statement. "Just like Apple changed the game for consumers with its first Macintosh in 1984, making personal computing easy and fun through an innovative GUI, we want to improve the job of data analysts by making it just as fun, easy, and intuitive with SWIZ.

"Before, our customers had to understand the meaning of things like alpha-numeric content threshold and entities confidence threshold," he continued. "Lexalytics provides the most knobs to turn to get the results exactly as you want them, and now our customers don't even have to think about them."

The updated Semantria Online Configurator (SWEB 1.3) and wizard (SWIZ) are immediately available for all Semantria SaaS subscribers. To use the wizard, customers input the type of content they are processing and what language it is in and Lexalytics does the rest.

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