Lexalytics Brings Text and Sentiment Analytics to Mac

Lexalytics, a provider of text analytics solutions, has released a version of its Semantria software-as-a-service (SaaS) platform as a desktop application for Mac users. With Semantria for Mac, analytics professionals in customer experience management and social media marketing can analyze the sentiment and meaning of text documents stored locally on Macs via the Semantria platform.

In this new application, Semantria for Mac eliminates the back-end work typically required with text processing. By separating out the text processing from the ins and outs of the system, users can roll out direct integrations with popular business intelligence, visualization, and statistical analysis applications.

"This is different than providing an API and will open the door to simple integration and use with a wide range of different applications. If it's on your Mac desktop, you'll be able to easily integrate with text analytics, enabling the critical addition of context to your analysis that would otherwise be missing," said Jeff Catlin, CEO of Lexalytics, in a statement.

Currently, Semantria for Mac pulls in Excel format files, including files exported from applications like SurveyMonkey and Google Forms, as well as handling directories populated with text files. Outputs include Microsoft Excel spreadsheets, compatible with visualization tools like Tableau, Qlik, Microstrategy, as well as JSON format output suitable for ingestion in Elastic Search and other tools.

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