Leadspace Launches Leadspace Studio

Leadspace, a B2B customer data platform provider, today launched Leadspace Studio, a performance marketing tool for creating B2B customer segments and directly activating them across marketing automation and digital media platforms.

"Leadspace Studio is a game-changer.  It's the first full-funnel tool to make it easy to find, create, and accelerate the demand that's most likely to convert to revenue," said Alex Yoder, CEO of Leadspace, in a statement. "Every CEO wants predictable growth. Every sales and marketing team wants to deliver it. We put the odds in their favor."

Leadspace Studio begins with full profiles of current and high-performance look-alike customers. These profiles are used to create the company's Total Addressable Market and Ideal Customer Profile, aligning sales and marketing for territory and campaign management. Once campaigns are defined, they can be directly deployed across channels with pre-built connectors to Salesforce, Marketo, Eloqua, Pardot, HubSpot, Google Ads, Facebook, LinkedIn, and LiveRamp.

With Leadspace Studio, users can do the following:

• Leverage Leadspace's Propensity, Persona, and Intent Model portfolio to continuously classify and score B2B sales pipeline, aligning go-to-market strategy and execution with sales territories and total addressable market.
• Build buyer profiles by defining segments built from more than 30 curated B2B third-party sources and unify them with internal customer and financial data.
• Improve go-to-market targeting with artificial intelligence-recommended market and customer segmentation to identify and focus on the best buyers: by propensity, persona, and intent.
• Activate Leadspace enriched, segmented, and scored customer data directly in systems of record and engagement to align sales and marketing across channels.
• Build buyer profiles with the continued expansion and openness of Leadspace B2B Graph featuring new pre-built integrations to ZoomInfo and HG Insights.>