Lead411 Releases TrackStar for Tracking Contacts

Lead411 today released TrackStar, an enhancement to its lead intelligence platform, which can notify sales and marketing leaders of position and/or company changes associated with contacts.

With Lead411 TrackStar, companies can maintain existing relationships with sales champions, know when champions are promoted within the company, establish new relationships within existing accounts when someone new is hired, and reach out and congratulate prospects on their new jobs.

"Our business was built on the belief that our customers need a more comprehensive view of their prospect and his business in order to increase conversion rates, improve targeting, and enhance their existing sales technology platforms," said Tom Blue, Lead411's CEO, in a statement. "TrackStar is a vital piece of the equation, shortening sales cycles for marketing and sales teams by enabling them to target champions with whom they've previously worked and providing them with the right information about their accounts, at the right time, to build the right relationships."

TrackStar integrates with most existing CRM systems.

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