Lattice Engines Partners with Madison Logic Data

Madison Logic Data, a B2B data source of demographic and intent data for marketers and publishers, and Lattice Engines, a provider of predictive marketing and sales solutions, today announced a new partnership that enriches Lattice's suite of predictive applications with intent data.

"Lead scoring is only as good as the data that fuels it and is only effective if it can be acted upon at scale," said Erik Matlick, CEO of Madison Logic Data, in a statement. "Madison Logic Data has now aggregated the largest intent, demographic, and firmographic dataset in the industry, and combining that with the Lattice Data Cloud, the industry's largest source of buying signals, enables B2B marketers to make smarter decisions at the forefront of their marketing spend."

"With the launch of our Madison Logic partnership, we are now the first to provide a complete picture for predictive marketers," said Shashi Upadhyay, CEO of Lattice Engines, in a statement. "In our applications, intent, activity, and fit are combined to produce the best possible predictions of future purchase. As a result, our customers can now get a complete solution instead of buying separate niche applications that specialize in fit or intent scores."

In October, Lattice Engines announced a similar partnership with Dun & Bradstreet.

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