May 12, 2015

Lattice Engines Launches Prospect Discovery App

Lattice Engines, a provider of predictive marketing and sales applications, today launched Lattice Prospect Discovery, combining predictive analytics with intent data to provide new leads.

Lattice tracks thousands of data points on millions of companies. Prospect Discovery taps into this data to provide new leads filtered custom criteria, including who is most likely to do business with the company and who is actually in market for a solution.

Prospect Discovery is fully integrated with marketing automation and CRM platforms to optimize outbound communications.

"The next big challenge for marketers is reaching those buyers who have not raised their hands. They're out there doing research, and with the combined power of predictive analytics and intent signals, Lattice provides a feed of new prospects who are in market to buy now," said Shashi Upadhyay, CEO of Lattice, in a statement. "From prospect to lead to customer, Lattice is the only full-funnel predictive applications provider enabling companies to predict who will buy, what they will buy, and when."
"Every marketer in the world is looking to scale their demand generation efforts with new ways to add quality leads to their database. By combining the power of predictive analytics with intent data, Lattice makes this job infinitely easier and more cost-effective," said Alex Krawchick, director of marketing at HireVue, a Lattice customer, in a statement.