Janrain Integrates with Adobe Marketing Cloud

Janrain, a provider of customer identity management solutions, today introduced its latest validated integration with Adobe Marketing Cloud. Along with it comes the addition of Adobe Audience Manager, a data management platform that builds unique audience profiles so marketers can identify their most valuable segments and use them across any digital channel for advertising.

Adobe Audience Manager consolidates audience information from all available sources. Through this integration, marketers collect and store first-party demographic, psychographic, and behavioural customer profile data collected via social login and registration, and synchronise that data with Adobe Audience Manager for richer audience segmentation and targeting. Janrain also manages compliance with the terms of service for third-party identity, as well as a brand's terms of service for data use, through scoped access.

"Marketers and advertisers alike directly benefit from an actionable, unified view of their audiences," said Larry Drebes, founder and CEO of Janrain, in a statement. "By further enhancing our integration points with Adobe Marketing Cloud, modern marketers have a suite of products that enables them to move faster and act smarter."

Janrain is also integrated with Adobe Experience Manager, Adobe Campaign, and Adobe Analytics, all of which are included in the Adobe Marketing Cloud.

Janrain earlier this month announced az similar integration with Oracle Marketing Cloud.

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