Jacada Launches Visual IVR for Cisco

Jacada, a provider of customer service technology, has released Visual IVR for Cisco, offering a way for customers to touch their way through a traditional IVR on their smartphones instead of listening to voice prompts.

Jacada Visual IVR for Cisco allows consumers to select menu options visually instead of listening for which keys to press, and experience advanced self-service capabilities with the rich features available on today's mobile devices. Jacada Visual IVR for Cisco works closely with an existing Cisco Unified Customer Voice Portal deployment to re-use and extend the integrations and applications already deployed. The product also bridges the gap between self-service and traditional voice channels by allowing customers to seamlessly connect to a live agent to complete the interaction, without having to repeat information.

"We've seen a tremendous shift in communication patterns over the last four years, and customers are demanding improved access to organizations via their mobile devices," said Guy Yair, co-CEO of Jacada, in a statement. "This growth in mobile devices has been the impetus for us to design a new way for customers to visually interact with an IVR in a convenient touch manner they have become accustomed to."

---