IOVOX Makes Telephone Analytics Available to SMBs

IOVOX, a cloud-based provider of telephone analytics, has released its call tracking and analytics solution for small and midsized businesses (SMBs). With IOVOX, SMBs can better understand in real time the effectiveness of their advertising and the efficiency of their call handling.

"At IOVOX, we've been very successful delivering our enterprise analytics solutions to leading brands all over the world," said Ryan Gallagher, CEO and founder of IOVOX, in a statement. "We think the opportunity is enormous to take all our learning and experience and translate that into a service that is accessible and affordable for SMBs."

In addition to campaign performance, the IOVOX dashboard reveals missed calls, customer information at a glance, and the busiest time of the day for incoming calls. IOVOX also evaluates ad performance in comparison to local campaigns in more than 30 countries where IOVOX conducts business.

"For any business spending money on advertising in the Yellow Pages, Yelp, or even offline, IOVOX is an objective and affordable way to know if they're getting their money's worth," Gallagher added. "By revealing the truth about individual ad campaigns, IOVOX helps small businesses improve efficiency, deliver better customer service, and become more profitable in short order."

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