Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience. 
            
            
                Mark Smith //
                
                    02 Oct 2018
            
         
    
        
            
            
            
            
                Multichannel customer journeys can make or break your business.
            
            
                Anand Subramaniam //
                
                    13 Jun 2014
            
         
    
        
            
            
            
            
                Gain more value from employees and customers with gamification processes.
            
            
                Anna Convery //
                
                    01 Nov 2013
            
         
    
        
            
            
            
            
                A journey-based approach for better sales and service.
            
            
                Anand Subramaniam //
                
                    25 Jan 2013