InsideView Introduces Suite for Microsoft Dynamics 365 for Marketing

InsideView, a provider of targeting intelligence, today launched the InsideView Marketing Suite for Microsoft Dynamics 365 for Marketing. The marketing suite contains add-on applications that augment Dynamics 365 for Marketing to help marketers grow and improve the quality of their pipelines, prioritize leads, find and engage ideal prospects and customers, and support account-based marketing (ABM) programs.

The InsideView Marketing Suite includes lead enrichment, list building, data cleansing, and InsideView's artificial intelligence-driven external market data and insights. It brings external account and contact data into the marketers' views to identify new prospects, increase total addressable market, and better understand prospects and customers with more complete, current data to support account-based marketing strategies. The suite leverages InsideViews proprietary AI-based data aggregation and validation methodology.

The suite includes the following components:

• InsideView Enrich for lead enrichment, which adds comprehensive, current account data to incomplete lead records so marketers can reduce the number of fields needed in webforms, increase fill rates and volume of actionable leads, and score and route leads.
• InsideView Target for enhanced list-building, which enables marketers to build highly targeted campaign lists of companies and contacts and enable highly relevant messaging. Lists can be filtered on dozens of criteria, including firmographics, demographics, industry codes, news, keywords, and more.
• InsideView Refresh for clean, up-to-date data, which regularly and automatically cleans account data within Dynamics 365 and gives users control over what, how, and when the data is refreshed.

The InsideView Marketing Suite can be further augmented with InsideView Apex, the recently launched go-to-market (GTM) decision engine. InsideView Apex brings together data from Dynamics 365 with external market data, then uses machine learning to discover and visualize market opportunities. Business leaders can use InsideView Apex to discover and size their target markets, explore new markets and segments, uncover new target accounts that match their ideal customers, accelerate revenue, and measure their progress as they grow.

"Today, as more B2B marketers use targeted strategies like account-based marketing to expand customer relationships and win new ones, they need a marketing automation solution that helps them identify and engage with the best opportunities," said Joe Andrews, vice president of product and solution marketing at InsideView, in a statement. "The InsideView Marketing Suite builds on the foundation of Microsoft Dynamics 365 for Marketing so marketers can tap into our targeting intelligence to get higher-quality data, make better marketing decisions, and execute more successful targeted marketing programs. As a Microsoft OEM partner, InsideView is always looking for ways to extend the value we can offer their customers." 

"InsideView's embedded intelligence has been used by many Dynamics 365 for Sales customers and sellers to be more efficient and effective," said Martin Kostal, partner director of software engineering for Dynamics 365 Marketing at Microsoft, in a statement. "We're glad to see InsideView bringing similar capabilities to Dynamics 365 for Marketing customers."

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