Infusionsoft Receives a $54 Million Infusion

Small-business sales and marketing automation provider Infusionsoft announced today that it has retained a $54 million line of financing from Goldman Sachs with participation from Arthur Ventures.

This brings Infusionsoft's total capital investment to $71 million to date, with Mohr Davidow Ventures and Signal Peak leading earlier investments. The software provider will use the additional investment for product development and to grow its partner and education programs domestically and abroad.

The company has grown to 12,000 small-business customers and, in 2012, reported that $1.5 billion in e-commerce transactions had taken place using the Infusionsoft system, which blends sales and marketing automation with CRM functionalities and an e-commerce store platform.

At the time of Infusionsoft's Fall 2012 Release, Chief Marketing Officer Greg Head told CRM that 85 percent of Infusionsoft customer companies have between two and 25 employees. One of the things the small-business user consistently asked for was, "Can you give us a way to report, and keep track of how many (leads) are in the funnel and making it to the next step?" he said.

"Infusionsoft…(gives) me one place to go for working with the most important business systems; CRM, marketing, and shopping cart," said Michael Mills, owner of customer company Telestory Pictures, in a statement. "Being able to automate my business systems and workflow has really changed the way I think about, and do, business."