Improvado.io Partners with Tableau

Marketing technology provider Improvado.io is partnering with analytics platform provider Tableau to automate marketing data aggregation and visualization.

Tableau is collaborating with Improvado.io to provide advanced visualization capabilities to marketers using Improvado.io to collect and centralize their digital marketing data. The partnership is built on Improvado.io's ability to create automated marketing data pipelines that feed directly into any Tableau dashboard.

"This partnership will help marketing teams to showcase performance visually through the Tableau data analytics platform and completely remove the manual process of getting marketing data into Tableau," said Anamika Sethi, co-founder of Improvado.io, in a statement. "At the moment, Improvado.io allows marketers and agencies to collect all their marketing data into one place, and visualize it in any BI tool in minutes. By collaborating with Tableau, our users can also send all this data to Tableau with the click of a button, where they can create visual dashboards of their metrics in real time."

"We have already seen mutual clients enjoying a more fluid experience, as they can now focus more of their valuable time on strategy and optimization and less on the preparation of data before it is finally visualized in Tableau. We're excited to officially partner with a company like Tableau, who has set the bar high for business intelligence practices," said Arjun Varma, vice president of sales and prtnerships at Improvado.io, in a statement.

---