HubSpot and Taboola Partner

Taboola, provider of a content discovery platform, is partnering with HubSpot, providers of a CRM, marketing, sales, and customer service platform, enabling the two companies' joint customers to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.

The partnership will integrate Taboola's Campaign Manager in HubSpot to allow companies to start campaigns in real time.

Taboola's partnership with HubSpot will serve more than 40,000 marketers with direct access to Taboola's content discovery platform. Through the integration, HubSpot users who publish blog posts will be able to define and activate Taboola campaigns straight from the HubSpot platform, allowing them to reach new, relevant audiences at scale. Marketers running campaigns will have full control through HubSpot; they can target multiple audiences that fit their products, manage budgets, A/B test creatives via a Taboola integration with Getty Images, and view real-time reports.

"We are always looking for new ways to help our customers scale as cost-efficiently as possible. Taboola is a platform that so many of our customers are already using, and we're excited to offer them an easy way to streamline their content marketing efforts," said Kevin Raheja, director of strategic partnerships at Hubspot, in a statement. "We have integrations with Search and Social, so we were seeking a way to round out our offering with Discovery. Taboola is a great platform that offers massive reach on premium publishers in a brand-safe environment."

"Every brand has a story that deserves to be discovered, and we're on a mission to enable as many brands as we can to reach their potential audience effectively and easily," said Adam Singolda, CEO and founder of Taboola, in a statement. "We're in an era of storytelling, and marketers big and small are transitioning from traditional advertising to storytelling. Through Discovery, we are able to offer brands an alternative, outside of Search and Social, and offer even more reach and credibility by getting brands recommended on premium publisher sites."

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