Hive9 Integrates Marketing Performance with Workfront

Hive9 has integrated its marketing performance management platform with Workfront's Enterprise Work Management solutions.

Joint customers can plan marketing budgets and campaigns in Hive9 and seamlessly execute them in Workfront.

"The alignment of planning, project management and marketing reporting is a critical component of comprehensive marketing resource management. The partnership between Hive9 and Workfront reflects the ongoing integration of these capabilities and will enable customers of both companies to better manage their marketing operations activities," said Craig Moore, service director at SiriusDecisions, a B2B research and advisory firm.

"With Hive9's integration to Workfront, customers can eliminate hours of wasted time and focus on the marketing campaigns that drive results," said Shawn Dickerson, director of solutions marketing at Workfront, in a statement.

"Workfront is one of our key partners, and we are excited to help their customers improve their marketing planning and execution processes. The work effort project templates and collaboration captured in Workfront combined with the campaign tracking and closed-loop reporting in Hive9 means more rigorous tracking of marketing ROI," said Johnny Anderson, Hive9's vice president of products, in a statement.

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