HG Data and Leadspace Partner

HG Data, a provider of competitive intelligence on installed technologies, has entered into a partnership with Leadspace, aB2B demand generation platform. As part of this agreement, Leadspace will integrate HG Data into its predictive lead scoring and profiling algorithms to help companies better target customers at both the company and contact level to maximize marketing and sales efforts.

Leadspace uses sales input and predictive analytics to build an ideal customer profile by analyzing a sample of an organization's existing best customers based on common job functions, products used, interests, and other similarities. Leadspace searches the Web, social networks, and structured databases to enrich and evaluate existing prospects and to surface new prospects who match the ideal customer profile.

HG Data tracks more than 1,700 technology vendors and more than 5,000 technology products, including SaaS, cloud, security, networking, storage, open source, applications, mobile, big data, CRM, virtualization, visualization, and analytics.

"Our customers understand that the days of generic marketing to potential prospects and untargeted lists are behind us. They have embraced predictive analytics and sales funnel analysis as the means to more deeply understand and micro-target them at the contact level. With HG Data, our customers now have the added confidence of being able to use this industry-leading source of data to increase the relevance and effectiveness of their marketing campaigns," said Amnon Mishor, co-founder and vice president of products at Leadspace, in a statement.

"By teaming with a B2B marketing analytics pioneer like Leadspace, we are allowing more sales and marketing teams to actualize high velocity aspirations. The combination of Leadspace and HG Data represents the most sophisticated, 21st Century means of sales and marketing enablement. It's real and here today," said Mark Godley, chief revenue officer of HG Data, in a statement.

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