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Healthcare CRM

Customer Relationship Management (CRM) data and technology solutions are vital for healthcare companies seeking to create highly personalized experiences. There are two basic types of healthcare CRMs, one is for a healthcare organization to stay in contact with their patients, the other is for a healthcare organization to stay in contact with referring organizations.

Explore our latest CRM news, analysis, and advice for the healthcare industry.

Features

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

UserTesting Turns Feedback Into Human Insight: The 2023 CRM Conversation Starters

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2023 CRM Top 100

CRM magazine presents its fifth annual rundown of the leading companies and hottest trends in customer relationship management.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight industry verticals.

ViewPoints

How CRM Is Reshaping the Healthcare Industry

The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.

Human-Centered CRM Can Make a Difference for Seniors

How CRM is driving better outcomes in the senior-living industry.

4 Ways Healthcare Orgs Can Turn Contact Centers into Insight Centers

Using conversational data, organizations can assess social needs across communities and improve health outcomes.

Building the Cross-Company Customer Experience

Enterprises should not be expected to play the role of middlemen as they hire more and more vendors to address increasing customer experience demands.

Columns

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Buyer's Guide Partners