Geofeedia Launches Geofeedia Ads for Marketing

Geofeedia, a provider of location-based intelligence, has expanded its platform for marketers with the new Geofeedia Ads, leveraging location data for highly targeted advertising.

Geofeedia Ads provides context for marketers to target the right ads to the right audiences across social platforms. Additionally, the company was recently named a Twitter Standard Partner, leveraging geo-tagged data for more effective social ad targeting within the social media platform.

With Geofeedia Ads, advertisers can build audiences that realize significantly higher conversion rates from their campaigns based on consumers' explicit tagging of locations.

"Geofeedia Ads enables marketers to target people who have attended certain events or visited specific stores, restaurants, hotels, or cities with relevant ads," R. J. Talyor, vice president of product management at Geofeedia, said in a statement. "Once campaign goals are determined, the rest is easy with pre-populated segments in the Geofeedia platform or customized segments based on the exact locations that matter."

Marketers can leverage Geofeedia for many use cases, including the following:

• Location-based social advertising;
• Event marketing;
• Brand management and market research;
• Social customer service; and
• Content marketing.

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