Full Circle Launches Opportunity Gatekeeper

Full Circle CRM has launched the Opportunity Gatekeeper, giving marketers increased visibility into campaign performance, and enabling sales teams to get more accurate data on the opportunity record.

The Opportunity Gatekeeper application helps marketers enforce best-practice opportunity creation rules, links all opportunities to creators, fills in marketing data gaps, and provides more complete metrics and accurate information for marketing and sales.

Built on the Salesforce1 Platform, Opportunity Gatekeeper ties each opportunity to an account and enables pre-population of opportunity fields directly from the account or contact database. Opportunity Gatekeeper is customizable, allowing managers to enforce granular opportunity creation rules that they can set to manage individuals, departments, offices or other categories of opportunity creators.

"Opportunity Gatekeeper is a must-have for optimizing campaign association to opportunities so that we can generate better reports and standardize how sales creates opportunities," said Rochelle Diodati, director of marketing operations at E2open, in a statement.

"We are very excited to launch another application on the AppExchange for marketers using Salesforce," said Bonnie Crater, president and CEO of Full Circle CRM, in a statement. "Opportunity Gatekeeper helps marketers get better insights into campaign influence and improve the accuracy of ROI reports. It's another great tool to demonstrate how marketing really contributes to the bottom line."

Opportunity Gatekeeper is available now and priced at $100 per month.

Other Full Circle products built on the Salesforce.com platform include Weighted Campaign Influence and Easy Campaign Member Status.

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