Freshdesk Launches Freshsales

Freshdesk, a cloud-based customer engagement software provider, has launched Freshsales, a CRM system for sales reps working in high-velocity environments.

Freshsales combines lead, deal, and account management; email and phone integration; user behavior tracking; lead scoring; a visual sales pipeline; and reporting in one system.

"For years, our sales team struggled to integrate all the products we needed into one of the leading CRM tools, but in the end, it was still just an expensive manual dumping ground for data," said Girish Mathrubootham, founder and CEO of Freshdesk, in a statement. "As a fast-growing SaaS business, we needed a solution that empowered our sales team with context based on user activity, prioritized leads based on engagement, and enhanced sales rep productivity. Sick of cobbling together a system that had already cost hundreds of thousands of dollars, we decided to build Freshsales."

Freshsales comes with the following capabilities:

• Built-In Phone and Email, with all conversations automatically captured.
• Lead Scoring ranked according to a customized list of behavior signals.
• User Behavior Tracking for actions taken on the Web and in apps, such as page visits, downloads, users added to trials.
• Visual Sales Pipeline displayed in a familiar graphical view.
• Contact, Lead, Deal, and Account Management.
• Reports.
• Mobile apps for both iOS and Android.

"We're excited to be among the first few adopters of Freshsales," said Mohammed Ali, founder and CEO of Primaseller, in a statement. "It combines the features of Web tracking, mail tracking, and a great CRM. The team is very responsive to feedback, and at this rate, I'm sure it will grow to become an indispensable tool for anyone selling online."

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