FocusVision Acquires Kinesis Survey Technologies
p">FocusVision, a provider of market research technologies, has acquired Kinesis Survey Technologies, now KinesisPanel. Financial terms of the deal were not disclosed.
KinesisPanel is an online panel management platform with device-responsive design, automation tools, and advanced reporting capabilities.
The addition of KinesisPanel to FocusVision's suite of quantitative and qualitative research solutions provides a wider set of fully integrated market research tools with real-time data synchronization into a single panelist database.
"As qualitative and quantitative methodologies merge, online panels have become increasingly important to both research segments," said Leslie Townsend, CEO and co-founder of KinesisPanel, in a statement. "The ability to recruit, track, monitor, and reward panelists across a broad set of market research solutions is a highly compelling proposition that is currently lacking in the research industry. This acquisition sets the stage for the future of market research."
"The addition of KinesisPanel advances FocusVision's mission to transform the market research industry by providing the most powerful set of quantitative and qualitative research technology solutions under one roof. We are pleased to welcome KinesisPanel into the FocusVision family," Eric Grosgogeat, CEO and president of FocusVision said in a statement.
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