Experian Launches Intuitive Address Validation

Experian Data Quality, a provider of data quality software and services, today released its Intuitive Address Validation solution, a single-step process to streamline data capture of customer address information while ensuring accuracy on entry.

"More customers are interacting with brands through digital channels in the form of e-commerce, account opening, registration, benefit collection, and much more. Businesses need to provide a streamlined, personalized online experience while also making sure data is captured accurately," said Thomas Schutz, senior vice president and general manager at Experian Data Quality, in a statement. "Our address validation tool offers a user-friendly way to capture accurate information from around the globe in less time. By streamlining the customer data entry process, our clients can focus on the more complex aspects of the online customer experience."

Experian Data Quality's Intuitive Address Validation allows organizations to increase data accuracy at point of capture while streamlining the user experience. As users type in an address, the tool will begin predicting potential valid matches for selection. This is expected to reduce the number of keystrokes and time necessary to enter a full address. The product validates data from more than 240 countries and territories.

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