EverString Expands Partnership with Marketo

EverString, a predictive marketing and predictive sales SaaS company, has expanded its partnership with Marketo to enable marketing and sales teams to target, engage, and manage the accounts with the most revenue potential.

"EverString is proud to be the predictive marketing partner in the Marketo Account-Based Marketing ecosystem," said J.J. Kardwell, president and co-founder of EverString, in a statement. "The combination of EverString's target account selection and similar company identification capabilities with Marketo's central account management, cross-channel engagement, and revenue-based analytic capabilities make achieving ABM success easier than ever."

Marketo ABM helps companies align sales and marketing more closely,  engage and nurture accounts at each touchpoint, scale through automation, and give sales deeper insights into key accounts. Companies can then choose partner solutions from the Marketo LaunchPoint ecosystem to customize their ABM strategy. As one of the inaugural Marketo ABM launch partners, EverString puts the power of applied machine learning and artificial intelligence (AI) into the hands of B2B marketing and sales teams, enabling target account selection, accelerated pipeline creation, and enhanced prospecting.

"As a valued member of our LaunchPoint ecosystem, we're thrilled to have EverString join the launch of Marketo ABM," said Robin Ritenour, senior vice president of business development at Marketo, in a statement. "EverString's predictive marketing capabilities are a perfect fit for our joint customers looking to fuel their B2B, account-centric strategy."

EverString helps B2B companies expand, prioritize, and enrich their marketing and sales databases. EverString Audience Platform combines applied data science, machine learning, and artificial intelligence with  data signals from more than 27 million companies.

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