eTrigue Builds Out DemandCenter

eTrigue, a provider of cloud-based marketing automation, has launched an enhanced content manager for its DemandCenter marketing automation software-as-a-service offering. The DemandCenter content manager simplifies the management of content that powers inbound and outbound campaigns and marketing programs.

The DemandCenter content manager is accessible through role-based permissions to individuals designated by the master administrator of the account. Content elements are now directly accessible without accessing the content through the landing page or email template editors. Users can directly manage content within their organizations' instances of eTrigue DemandCenter and add new content, including documents and images.

Natural language folder naming is supported to keep campaign assets organized. Support for unlimited folders and sub-folders is also included. This same content repository is then available within both the landing page builder and the email builder to facilitate building out marketing assets used in campaigns.

"Our content manager is a result of requests from users who wanted greater visibility into the content they've already produced and a simplified, yet secure entry point for content producers and graphics professionals," said Jim Meyer, vice president and general manager at eTrigue, in a statement. "Content drives effective inbound and outbound campaign success. Making content elements more accessible within an organization can foster greater cooperation with content producers and graphics professionals."

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