Digital Element Launches GeoMprint Reverse Geocoding Solution

Digital Element today introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic.

Offered as a Web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information, such as ZIP/postcodes, cities, and regions, for businesses. This allows mobile users to automatically receive more localized content, messages, advertising, and promotions.

"The profusion of mobile devices continues to allow us to creatively engage with consumers in unique ways," said Rob Friedman, executive vice president of Digital Element, in a statement. "Users accessing mobile Web sites are more likely seeking information or wanting to take action immediately, so companies are constantly challenged to create a more relevant, point-in-time experience. On their own, GPS coordinates mean little to companies, but the wealth of geolocation information that can be gleaned from that data is very beneficial for marketing and other business purposes."

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