DialogTech Releases SourceTrak 3.0 for Call Attribution

DialogTech, a provider of end-to-end call attribution and conversion platforms for data-driven marketers, today released SourceTrak 3.0, a platform for call tracking.

Marketers already analyze and optimize the customer journey for the search keywords, digital ads, and Web site interactions that generate online engagement. DialogTech's SourceTrak 3.0 enables them to do the same for offline phone call conversions. The call data appears alongside the online data in the marketing solutions they already use.

Key functionality includes the following:

• Full Attribution for Every Phone Number on a Web site: Provides complete call attribution data, including the search keywords, digital ads, referring Web sites and Web pages that drove the call, for every call from every phone number displayed on a Web site, including every number shown in Find a Dealer and Find an Agent Web pages;
• Keyword Attribution for Every Call From Google AdWords: Whether a call comes from a Call button in a Google search ad or from a searcher who clicks through to a Web site, SourceTrak 3.0 captures complete keyword, session, and caller data for every call. That call attribution data, as well as any revenue generated from the call, can be imported directly into Google AdWords alongside online data; and
• Spam-Free Call Data: SourceTrak 3.0 call attribution data is now protected by SpamSentry technology, which prevents spam calls from distorting marketing data.

"Inbound phone calls are one of the strongest buying indicators in any customer journey," said Irv Shapiro, CEO of DialogTech, in a statement. "We engineered SourceTrak 3.0 to enable enterprise marketing teams and agencies to optimize digital campaigns for calls using the same martech solutions and processes they already use for clicks."

SourceTrak 3.0 technology is available as part of the DialogTech Voice360 platform, which also includes an integrated suite of marketing solutions for caller qualification and scoring, contextual call routing and management, conversation analytics, and spam call blocking. All SourceTrak 3.0 features are backwards compatible with SourceTrak 2.0, and all SourceTrak 2.0 users have automatic access to the new functionality.

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