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April 22, 2009
CRM Featured Articles
Consona Acquires SupportSoft's Enterprise Software Group
10 Apr 2009
The deal -- valued at $20 million -- looks to help Consona extend its reach into target markets.
USPS Delivers a New Discount
13 Apr 2009
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
Can Marketers Afford Customer Centricity?
14 Apr 2009
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Viewpoints
It’s the Experience, Stupid
22 Apr 2009
And it's the one thing you need to get right.
Is Your Customer Base at Risk?
22 Apr 2009
Protect your existing business, especially in tough times.
Insight
Market Focus -- Telecommunications: Bundled Offerings, Better Retention?
01 Apr 2009
As service providers expand their combined multimedia packages, customer service requires attention.
Reality Check
First Steps Are Always Critical
01 Apr 2009
The Journey of Implementation — Part 1: Before the design and deployment stages begin, planning is everything.