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October 22, 2008
CRM Featured Articles
You Have No Idea What Data You Have, Do You?
08 Oct 2008
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
The Never-Ending Customer Service Journey
08 Oct 2008
RightNow Summit '08: Ultimate customer centricity -- the "faultless journey" -- relies on integrated multichannel communications, an Expedia executive says.
As CRM Grows, Are CRM Users Grumbling?
10 Oct 2008
Two studies offer different perspectives on CRM adoption -- and yet both see an opportunity for continued growth.
Oracle Snags Primavera
10 Oct 2008
The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.
Viewpoints
The Second Coming of Email
16 Oct 2008
What was once hit-or-miss customer service is becoming more reliable.
Insight
Required Reading: United We Stand
01 Oct 2008
One author says it's time the marketing department gets with the program—or else.
Case Studies
CRM Eases the Pressure for WIKA Instruments
01 Oct 2008
Selltis helps gauge sales solutions for a maker of industrial gauges.