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December 16, 2009

CRM Featured Articles

SysAid Delivers Integrated Live Chat into Help Desk

Pundits say adding the capability will enable quicker, higher quality support for end users.

Magazine Features

The Next Billion: A CRM Magazine Special Report

In 1999, Marc Benioff's Salesforce.com went looking for the end of software, and a decade later found its first billion-dollar year. Now it's looking for the next billion.

After the Revolution

Salesforce.com was careening toward bankruptcy. Even Marc Benioff secretly feared his company's days were numbered. But then revenues picked up — and the revolution began in earnest. He's shown he can topple an industry — but can he lead one?

Viewpoints

Why Do You Ask?

Be prepared to act on customer feedback.

Case Studies

Compensation Management with a Real Payoff

Open-source software provider Ingres commissions Xactly to automate incentives.

Selling to the Sales Experts

The Sant Corp. discovers that even expertise in sales-specific software can be bolstered by an integration with other sales-specific software.

Buzzer Beater

Comcast-Spectacor takes a shot—and scores more revenue for email campaigns—with Salesforce.com.

All for One, and One for All

A special Salesforce.com edition of Real ROI.

Secret of My Success

Be Nimble, Be Quick

Ingres sticks to the software-as-a-service model for cost savings and deployment flexibility.