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August 14, 2017

CRM Featured Articles

Openprise Launches the Openprise Data Marketplace

The marketplace is designed to help companies leverage data from multiple third-party sources.

LinkedIn Expands Its Marketing Partner Program

The company enlisted 19 new partners in three new specialization categories.

Demandbase Adds 'Real-Time Intent' to Its Account-Based Marketing Platform

The technology uses artificial intelligence to register early buying signals, seeking to give sales reps an edge on their competition.

Viewpoints

Combating Survey Fatigue, One Question at a Time

Survey design has everything to do with whether customers will provide their feedback. (Featured on SmartCustomerService.com.)

Insight

Companies Need to Get Serious about Customer Experience

When it comes to managing CX, companies need to take a disciplined approach

Reality Check

These 8 Technologies Are Transforming the Contact Center

The need to understand and engage newly empowered customers (hello, Millennials) is driving innovation.

CRM Across the Wire

Rocket Fuel Named a Snapchat Certified Partner

The Snapchat integration adds enhanced video solutions to Rocket Fuel's predictive marketing platform.

Story Lab Partners with Influential

Story Lab and Influential have joined forces to bring artificial intelligence to branded content analytics.

Salesfloor Launches Mobile Messaging for Store Associates

Salesfloor's new mobile app offers shoppable SMS and support for conversational messaging apps.

Bloom Intelligence Launches Customer Data Platform

Bloom Intelligence offers advanced tracking metrics for retailers and restaurateurs.

Accenture Acquires Wire Stone

The acquisition expands Accenture Interactive's creative marketing capabilities.

Xactly Completes Acquisition of AlignStar

Xactly's acquisition of the territory and resource management software expands its efforts in sales performance management.

Chatmeter Updates Its Search Platform

New features and integration improve transparency around the customer journey and Chatmeter's ability to drive and convert online and mobile searches into customers.