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May 18, 2009

CRM Featured Articles

Sage Sketches Out Future Strategies: Branding, Social CRM, Integration, and Mobility

Sage Insights '09: Executives outline the future for Act! by Sage, SalesLogix, and Sage CRM products, and discuss the company's "transformational year."

SAP Promises "Innovation You Can Trust"

SAPPHIRE '09: SAP co-CEO Leo Apotheker lays out his company's roadmap to navigate the economic crisis. "The only antidote to uncertainty is clarity," he says.

ExactTarget Sends Social Email -- and Receives $70 Million in Venture Capital

The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.

Magazine Features

Decisions, Decisions

Neither your best guess nor your gut instinct is good enough anymore. Fortunately, with enterprise decision management, the technology and methodology now exist to help you reach a better conclusion.

Viewpoints

Marketing More with Less

Achieve your goals with econometrics and optimization models.

Insight

Required Reading: Short and Sweet

Being a shortcut means enhancing your value to those around you.

Reality Check

Don’t Confuse Implementation with Adoption

Just because CRM deployments have spread doesn't mean they've succeeded.