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May 11, 2009
CRM Featured Articles
Oracle Gets Down to E-Business With 12.1 Release
04 May 2009
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
On-Demand Is In Demand within Gartner Magic Quadrant for Multichannel Campaign Management
06 May 2009
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
Magazine Features
In More Ways Than One
01 May 2009
Companies recklessly adding new channels for service outreach risk damaging the customer experience.
Viewpoints
Executive Disconnect
11 May 2009
Analyzing the gap between what executives promise and what their companies deliver.
Insight
Skittles: A Rainbow of Social Media Marketing
01 May 2009
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
Case Studies
I Want (and Get) My MTV!
01 May 2009
Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.