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November 19, 2008
CRM Featured Articles
MDM Inside the Box
04 Nov 2008
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
Salesforce.com Doubles Down on CRM
05 Nov 2008
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
NetSuite Saps a Competitor and Shows Growth
06 Nov 2008
The popular on-demand CRM and ERP provider takes a bite out of yet another company's customer base.
Viewpoints
Get What You Pay For and Pay For What You Get
19 Nov 2008
Or: How I learned to stop targeting and love the results.
Insight
Required Reading: In Demography, Size Does Matter
01 Nov 2008
Demographics is all about numbers, and numbers determine the size of your potential market.
Case Studies
Invicta’s Thrill of Victory
01 Nov 2008
A dealer of wireless products and service conquers the agony of weak processes with LongJump.