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October 07, 2009

CRM Featured Articles

Software-as-a-Service Can Save You Money -- Even in the Long Term

Undercutting conventional wisdom, a recent Forrester Research report raises the possibility that a SaaS deployment can outperform an on-premises one for as long as five years -- or more.

Mzinga Marries Its Social Software Offerings

The release of OmniSocial unifies the company's collaboration, social media, and community products.

Magazine Features

The 2009 Elite - ShipServ Sets Sale

Despite the economic storm, a maritime-industry e-marketplace stays afloat with Marketo lead management [Marketing Automation]

The 2009 Rising Stars - Facebook

Friending Consumers

Viewpoints

Don't Overcompensate When It Comes to Compensation

Need to make changes to your sales payout? Here's how.

Customer Centricity

You Are What You Measure

The measurements you track are an indication of the customer relationships you want to have.

Insight

Do You Accept the Terms of Engagement?

Eager to play with social media, employees of CRM vendors are finding themselves burdened by new rules