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October 05, 2009

CRM Featured Articles

Shopping with Moms and Millennials

Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,

6 Ways E-Commerce Survived the Recession

Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.

Magazine Features

The 2009 Influential Leaders - The Fast Follower

ANTHONY LYE
SENIOR VICE PRESIDENT FOR CRM, ORACLE

The 2009 Rising Stars - InsideView

Aggregating the Data

The 2009 Elite - NBC Universal Airs a Winning Program

The media giant unifies its systems—and maximizes sales opportunities—on the Salesforce.com platform [Enterprise Suite CRM]

Viewpoints

The Dangers of Bad Data

With incomplete information, some hazards can be deadly.

Front Office

Can You Create a Viral Hit?

If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.