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April 01, 2009

CRM Featured Articles

The Next Evolution of SaaS?

eGain's new "solution-as-a-service" delivery model looks to kick SaaS up a notch.

Syntellect Brings Together Past and Present

The company's new offering is the first major release since it acquired Envox Worldwide in October 2008.

Spring Brings Service Tweets from Salesforce.com

Cloudforce Tour: Customer service in the cloud gets Twitter integration.

Magazine Features

CRM and the iPhone

Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.

Innovation Nation: 5 Marketing Campaigns for a New Generation

The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.

Viewpoints

Speed Up Sales in a Slow Economy

Focus on lead quality and refined marketing spend to get the job done.

Case Studies

The Virtual Welcome Mat

Eloqua extends the reach of its marketing message with some outside Web-event expertise.

A Tough Transition Made Easier

Assisted living is a growth industry, but one suffering from information overload.

A Training Regimen Gets Rigorous

Brainshark helps FitLinxx pump up customers' use of fitness technology.

A Battle Fought from Afar

With Axeda's help, Varian Medical Systems remotely tends to its cancer-fighting radiation-oncology equipment.