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October 21, 2009

CRM Featured Articles

The Future of Technology: Where Are You Headed?

Forrester Services and Sourcing Forum '09: Technology teams are forced to re-evaluate their goals amid tech-industry upheavals in both delivery and cost.

3 Game-Changing CRM Strategies at Oracle OpenWorld

Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.

Magazine Features

The Cure for the Common Virus

Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.

Viewpoints

Breaking Loyalty Barriers with New Technologies

Five steps to successful data-driven customer communications.

Pint of View

The Message Has Two Faces

Find the truth hiding behind the brand.

The Tipping Point

Create Your Own Upturn

A shift from managing volume to managing relationships.