D&B and SugarCRM Form Strategic Partnership

D&B, a source of commercial information and insight on businesses, and SugarCRM yesterday announced an alliance to enable seamless, native integration of D&B business content into SugarCRM.

The integrated solution will be available to customers next month.

Both companies aim to provide SugarCRM users with an intelligent CRM to grow their businesses through integrated access to prospect, customer, and opportunity information. Customers gain access to D&B's global data on more than 230 million businesses and 100 million contacts.

"Today's typical customer-facing individual is overwhelmed by the sheer volume of data available around prospects and customers," said Clint Oram, co-founder and chief technology officer at SugarCRM, in a statement. "Combining the powerful, intuitive user experience from Sugar UX with D&B's extensive data services enables Sugar users to turn big data into little data, leading to more informed and intelligent decisions, shorter sales cycles, and greater overall customer satisfaction."

"Sales, marketing, and customer service teams are fighting a losing battle against incomplete  data," said Mike Sabin, senior vice president of partner solutions at D&B, in a statement. "CRM users want to maximize their sales and marketing efforts, but until now they've had limited access to quality business information. Through our new partnership with SugarCRM, users can overcome this challenge with company, industry, and contact data flowing directly into their CRM."

SugarCRM users can choose from three levels of D&B data integration based on their needs and budgets. Each level provides different types and quantities of company and contact information, as well as detailed industry and competitor data.

Other recent SugarCRM integrations include Hootsuite and ProcessMaker.

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