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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

BYOD Is More Manageable Today

The barriers to managing employees' personal devices are coming down, helping fuel the bring-your-own-device trend.

CRM Now Shows Companies the Money

CRM integrations with e-commerce and payment gateways gain momentum.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

ViewPoints

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

How CRM Is Reshaping the Healthcare Industry

The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.

Breaking Through the Sales Plateau

Sales leaders should focus on building resilience within their teams by embedding a mindset that is not deterred by the word "no" but is invigorated by the pursuit of a "yes."

Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World

It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.

Columns

The Business Case for Sales Technology Training

Your investment in sales enablement tools has to go beyond simply acquiring them.

How the GenAI-Metaverse Relationship Impacts CRM

The two technologies together lead to better sales, marketing, and customer service experiences.

Dispatches From CRM’s Front Lines

Deployments and training aren't always dry affairs.

5 Ways AI Can Enhance CX (and EX)

It's not a question of will you use AI, but when.

Buyer's Guide Partners