CRM Innovation Updates Event2CRM

CRM Innovation has released version 2.0 of Event2CRM, which integrates Microsoft Dynamics CRM with Eventbrite.com's event registration and ticketing system. The Event2CRM hosted application enables event managers to plan, promote, and track all of the key components of their Eventbrite events within the CRM system.

Event planners can now use CRM to manage event registrations inside of the CRM system using the event module. The events can be free or fee-based; event fees are securely captured via credit card, Google Checkout, or PayPal and automatically credited to the company's account. Ticket sales and revenue are automatically reported in CRM.

Promoting the event can occur via email, phone, or direct mail using the marketing list functionality inside the CRM system. Once the event promotion has started, registration information is captured in the CRM system and tracked against contact or lead records. Sales, marketing, and event managers can see who is registered, who hasn't responded, and event performance metrics such as revenue and tickets sales.

Event2CRM is a hosted cloud application and works with all current implementations of Microsoft Dynamics CRM, online, on-premises, or partner-hosted.

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