Crimson Hexagon Adds Image Recognition to Its Social Media Analysis

Crimson Hexagon, the social media analytics software company, today introduced image analysis and detection to its ForSight social analytics platform.

The offering enables brands and agencies to identify, track, and analyze logos contained in billions of social media posts across platforms and where, when, and how their logos are shared online. By incorporating this visual data, ForSight now gives brands a complete picture of how consumers are talking about them on social media. In turn, this enables Crimson Hexagon customers, including Campbell's, Allstate, and Karmarama, to make more informed, data-driven decisions throughout the customer lifecycle.

"Investing in image analysis means giving our customers access to a more complete data set that will enable them to more effectively incorporate social insights into decision-making," John Donnelly III, senior vice president of global sales and marketing at Crimson Hexagon, said in a statement. "Identifying logos in images goes beyond boosting vanity metrics and total impression numbers; it helps brands to gain a measurable return on the social conversations, as well as track the share of ey’ with respect to key moments."

"So many posts get shared across Instagram, Pinterest, and Snapchat on a daily basis, and we don't know how much value that's creating for our brand or where our logo is being shared. With image analytics from Crimson Hexagon, we're able to see where our logo is used and what the overall halo effect is on our brand," said Daryl West, social media insight lead at O2 Telefonica UK, in a statement.

Image analysis is currently in beta.

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