March 26, 2019

ContentStack Integrates Its CMS with AI Platforms

Contentstack, a provider of content management platforms, has introduced pre-built integrations for some of the world's leading artificial intelligence platforms into its Content Experience Platform. Using Contentstack's widgets, artificial intelligence is embedded directly in the content management system and available throughout users' workflows.

Contentstack's pre-built widgets connect to IBM's Watson, Google AI, Salesforce.com's Einstein, Amazon's Lex and Rekognition, and MonkeyLearn's text analysis. The insights provided by the artificial intelligence are embedded directly into the Contentstack Editor Experience.

With Contentstack's new AI widgets, users can select the type of AI function to perform on the data directly from within Contentstack. For example, marketers can improve search engine optimization for web pages and reduce time spent managing metadata. AI can make proactive recommendations, such as the optimal blog title or best metadata tags.

"By bringing intelligence into the CMS, we are making it easy to extend the value of an organization's AI implementation," said Neha Sampat, CEO of Contentstack, in a statement. "This is yet another example of why the headless approach is superior to traditional CMS suites, where you end up locked into whatever your CMS vendor's AI add-on can or cannot do. However, unlike other headless CMS, this goes significantly beyond a simple API integration with a random AI. With Contentstack, you're able to incorporate what's truly best-in-class from a technology perspective, while also making it seamless and intuitive to use for marketers and content managers."