Constant Contact Integrates Email Marketing with Top E-Commerce Tools

Constant Contact today announced multiple e-commerce integrations with its email marketing tool. Customers can now capture and sync customer data to keep their email databases up to date, create more targeted email lists based on purchase data, engage with their audience through videos or games, and create a better shopping experience that drives repeat business.

The newe-commerce integrations include the following:

• Viewbix: Viewbix provides a platform that turns online video viewers into action takers. With the Constant Contact AppConnect integration, small business owners can drive mailing list signups directly within the video player. The Constant Contact Viewbix app works across the Web, mobile, and social platforms, allowing for enhanced user engagement wherever their videos are viewed.
• Fanplayr: With this application, small businesses can now add social game mechanics to Constant Contact Email Marketing. The games reward a small business’ consumers with a Fanplayr social coupon that can be used instantly or shared with friends on Facebook and Twitter.

"Small business owners will tell you that repeat business is the lifeblood of their organizations," said Kevin O'Brien, senior director of the AppConnect Program at Constant Contact, in a statement. "A key component of driving repeat business is consistently engaging with customers through email marketing campaigns. These integrations will help small businesses save time and money by adding additional value to their email marketing efforts."

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