Constant Contact and AdRoll Join Facebook Marketing Partners Program

Facebook has added Constant Contact and AdRoll to its Marketing Partners Program as the first two companies badged for Small Business Solutions.

Constant Contact's badge status comes with the launch of its Facebook advertising tool, which allows small businesses to convert their Constant Contact email into a targeted Facebook ad via Facebook's Lookalike Audiences technology.

"Facebook is dedicated to helping small businesses around the world grow," said Steve Irvine, global head of Facebook Marketing Partners, in a statement. "Our Marketing Partner Constant Contact is helping make Facebook advertising easy for small businesses, and we will continue to expand our Small Business Solutions program to bolster innovation on the platform."

"Email and Facebook have become a one-two punch for small business marketing. More than 45 million small businesses have active Pages, and they also cite email as the top marketing tool to drive customer loyalty," said Joel Hughes, senior vice president of emerging businesses at Constant Contact, in a statement. "As leaders in our respective industries, Constant Contact and Facebook are giving small businesses an easy and affordable way to become more effective marketers and grow their business."

Constant Contact's tool for Facebook advertising allows small businesses to create Facebook ads by using the content of their Constant Contact email campaigns, automatically pulling in email content and images. After the ad is created, Constant Contact uses Facebook's Lookalike Audiences to find potential new customers with traits and interests similar to the contacts in their Constant Contact accounts. Lookalike targeting factors include location, age, gender, interests, and likelihood to purchase. Reporting metrics, including reach and clicks, are made available in real time. The entire ad process, from creation to reporting, is conducted right within the small business's Constant Contact account.

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