comScore Launches Digital Analytix Multi-Platform

comScore has launched Digital Analytix Multi-Platform, a digital business analytics solution to help businesses gain a deeper understanding of customer behavior across platforms.

Digital Analytix Multi-Platform allows companies to do the following:

• Optimize the customer journey from acquisition through conversion, and from repeat usage to long-term loyalty;
• Decrease the time and money spent analyzing data; and
• Share more detailed information with advertisers and partners.

"As pioneers in multi-platform measurement, comScore has been at the forefront in solving the complex technological and methodological issues associated with digital consumers shifting from screen to screen. With the introduction of Digital Analytix Multi-Platform, we are now bringing this expertise to enterprise analytics to help publishers and retailers understand the behavior of their customers across platforms," said Jodi McDermott, vice president at comScore, in a statement. "Using more sophisticated logic to associate disparate multi-platform engagements with a single customer, Digital Analytix Multi-Platform provides unparalleled insight into the complete customer journey from acquisition to conversion. Accurately accounting for these behaviors gives businesses the metrics needed to enhance the customer experience, develop more effective marketing strategies and, ultimately, drive brand loyalty."

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