ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

ClickDimensions is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a marketing dashboard provider. Financial terms of the deal were not disclosed.

The acquisition will give ClickDimensions customers on-demand access to analyze and optimize campaign, channel, and revenue-impact performance data. Sweetspot's platform has almost 50 prebuilt connectors to common marketing data sources like Google AdWords and Facebook.

ClickDimensions plans to launch a new marketing dashboard this summer. The ClickDimensions-Sweetspot offering will combine the Sweetspot marketing dashboard with harmonized Dynamics 365 for Sales and ClickDimensions multichannel marketing automation data as well as prebuilt views and metrics based on marketing best practices.

"As evidenced by the recent spate of acquisitions of data platforms by marketing technology providers, data is more critical than ever to modern marketers' success," said Mike Dickerson, CEO of ClickDimensions, in a statement. "We recognize that marketing analytics is an essential part of a complete marketing platform. This acquisition will be tremendously beneficial to our customers and is the next strategic step in our commitment to serving the expanding needs of marketers with the ClickDimensions' marketing cloud for Dynamics."

"Sweetspot was founded with the mission to turn big data into useful data, which was woefully lacking for marketers. Our marketing dashboard makes it easy to consume data and optimize decision making, and we are excited to see the impact this has on the success of marketers utilizing Microsoft Dynamics 365," said Sweetspot's founder and chairman, Sergio Maldonado, in a statement.

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