Cardlytics Launches Syndicated Audiences

Cardlytics has launched Cardlytics Syndicated Audiences to help marketers reach high-intent consumers based on past purchases. The new offerings are available through demand-side platforms, starting with The Trade Desk.

"Marketers want better tools to help them more precisely reach the right consumers," said Dani Cushion, chief marketing officer at Cardlytics, in a statement. "We believe past purchases are the best indicator of future purchases, and Cardlytics Audiences use our proprietary purchase intelligence to help marketers improve the targeting accuracy of their campaigns."

Cardlytics Audiences draw on purchase insights from more than $1.5 trillion in consumer spend.

Cardlytics' initial syndicated audiences focus on category buyers, such as casual dining customers, frequent travelers, and specialty grocery shoppers. These segments complement Cardlytics&' custom audiences that allow brands to create unique audience segments.

Brands and agencies can use Cardlytics Syndicated and Custom Audiences for campaigns across connected media, including display, mobile, video, and TV.

"Our goal is to provide marketers with a robust toolkit that enables them to reach relevant audiences, make informed real-time decisions, and maximize marketing spend," said David Danziger, vice president of enterprise partnerships at The Trade Desk, in a statement. "We are excited to offer the powerful, purchase-based Cardlytics Syndicated Audiences to our customers."

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