Campaign Monitor Acquires Online Survey Vendor GetFeedback

Campaign Monitor, a provider of email marketing solutions, has acquired GetFeedback, a provider of online survey software. Financial terms of the deal were not disclosed.

GetFeedback's online survey technology allows anyone at any organization to collect customer feedback by creating branded, mobile-ready surveys. The acquisition will accelerate Campaign Monitor's growth in the $5 billion market for email marketing and online survey software.

"We couldn't be more excited to bring GetFeedback into the Campaign Monitor family," said Alex Bard, CEO of Campaign Monitor, in a statement. "In addition to acquiring a market-leading survey product and a phenomenal set of customers, GetFeedback brings a deep bench of world-class talent. The GetFeedback team will add horsepower to Campaign Monitor as we aggressively invest in growth and open our new U.S.-based headquarters in San Francisco."

"I am thrilled to be teaming up again with Alex and the incredible folks at Campaign Monitor," said Kraig Swensrud, founder of GetFeedback, who will join Campaign Monitor as its chief marketing officer, in a statement. "By joining forces, we have a unique opportunity to create a world-class integrated product offering that will supercharge Campaign Monitor's growth in this multi-billion dollar industry."

The combination of the two companies will allow Campaign Monitor to offer an integrated set of email marketing and online survey applications. Campaign Monitor customers consistently rank online surveys as one of the most requested new capabilities, and GetFeedback customers rank email marketing as the single most desired offering. The two products can be used together immediately, with deep integration to come in early 2015.

"Campaign Monitor and GetFeedback are a match made in heaven. We share a deep passion for customer success through amazingly intuitive, design-oriented products," said Dave Greiner, founder of Campaign Monitor, in a statement. "The combined product offering establishes Campaign Monitor as a clear leader in the new way companies communicate with their customers."

GetFeedback launched in December 2013 and has been heavily involved with Salesforce.com since then. Both Swensrud and Bard are former Salesforce.com executives.

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