CallTrackingMetrics Integrates with Bizible

CallTrackingMetrics has integrated its call tracking and automation software with Bizible, a B2B marketing attribution solution that enables marketers to understand the performance of past efforts and predict the future.

Through this integration, marketers can track and measure the performance of inbound calls along with the rest of their channels, while providing the insight to adjust campaigns. CallTrackingMetrics captures and sends Bizible call data directly into users' CRM platforms, allowing information to flow seamlessly between all three platforms.

"Customers using this integration will get a holistic view of marketing performance across multiple channels, campaigns, and keywords," said Todd Fisher, CEO of CallTrackingMetrics, in a statement. "Not only does this help marketing teams understand what's driving calls and conversions, but it also adds value across the entire organization."

"We're excited through this integration with CallTrackingMetrics to, for the first time, bring calls into B2B attribution modeling and unlocking more value in understanding marketing's return on investment," said Bizible CEO Aaron Bird in a statement.

---

Related Articles

CallTrackingMetrics Integrates with Shopify

CallTrackingMetrics' integration with Shopify gives merchants visibility into order-related communications.

CallTrackingMetrics Integrates with AMP

Marketers can now use call tracking and attribution capabilities on web pages created with AMP.

CallTrackingMetrics Adds Tools for Click-to-Message Ad Extensions

CallTrackingMetrics is giving businesses enhanced visibility into Google AdWords' new campaign feature.

CallTrackingMetrics Releases Smart Routing

CallTrackingMetrics' Smart Routing helps businesses route inbound phone calls to increase sales and customer satisfaction.

CallTrackingMetrics Launches HIPAA Compliance Program

CallTrackingMetrics' call attribution software now complies with the Health Insurance Portability and Accountability Act.

CallTrackingMetrics Integrates with Optimizely

The integration will enable companies to measure Web activity against call volumes and sales.

CallTrackingMetrics Integrates with Google AdWords

The integration covers call extension and call-only ads.

CallTrackingMetrics Releases Spam Detective

Spam Detective keeps spam phone calls out of the call center.