Brainshark Partners with Highspot

Brainshark and Highspot have entered into a strategic partnership to integrate their solutions, streamlining sales onboarding, training, coaching, content management, customer engagement, and analytics.

The partnership combine Brainshark's content creation, training, and coaching capabilities with Highspot's content management, customer engagement and analytics capabilities.

In addition to the technology integration, the partnership also includes preferred vendor status, joint marketing efforts, and implementation services.

The combined solutions allow customers to accelerate results in  sales readiness, sales content creation and management, customer engagement, and performance analytics.

"The best partnerships are the ones that are created – demanded – by the needs of the market and customers," said Greg Flynn, Brainshark's CEO, in a statement. "Time and time again, we see two critical problems that sales enablement leaders are responsible for solving: maximizing their sales talent and better managing the ocean of sales content reps have at their disposal. This partnership with Highspot is a way of providing today's sales enablement teams with a unique solution that solves these problems and more."

"As the sales enablement function continues to evolve, so must the capabilities of a complete sales enablement platform. With Highspot and Brainshark, organizations have a platform that optimizes selling potential from day one through the tenure of a sales rep – providing the training, coaching, content, pitching tools and performance analysis to continuously improve. Together, Highspot and Brainshark provide the only seamlessly integrated end-to-end sales enablement solution," Robert Wahbe, Highspot's CEO, said in a statement.

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